Providing a personalized user experience is one of the major challenges that e-commerce and marketing are facing today. WebAR is a new way of distributing augmented reality content by simply share the unique URL associated with your AR experience without the need of downloading application.

WebAR is exactly like augmented reality as you know it, еxcept it can be accessed directly from a mobile browser. No app, no downloads. Just a single click away.

WebAR allows brands to get creative and be reactive with a technology that was previously pretty restrictive. Augmented Reality is one of these technologies that saw humble beginnings, so we’re only now starting to see the real use-cases for it within marketing. Global brands like Coca-Cola, Ikea and Kellogg’s have already joined the party – will you be the next innovator in the space?