В края на месец Март тази година, съвместно с един от водещите производители на шоколадови и захарни изделия в България – Престиж 96, имплементирахме добавена реалност в опаковката на един от най-обичаните продукти на Престиж 96 – Вафли „Ная“.


Ная добавена реалност


Заедно с партньорите ни от Viarity, моделирахме героинята Ная в 3D и създадохме различни анимации за различните вкусове. За да създадем допълнителна интеракция с продукта, добавихме и семпла развлекателна игра като част от изживяването. Основните комуникационни канали в кампанията бяха опаковката на продукта и Фейсбук.

Резултати за първите три месеца от старта на „НАЯ Добавена реалност“
  • 25 хиляди сваляния на приложението scanAR
  • 135 хиляди сканирания на опаковки Вафли Ная
  • Всеки потребител е „играл с Ная“ средно 5.4 пъти
  • Средната продължителност на всяка една сесия в приложението е 3:40 мин.
  • 85% от потребителите са ползватели на мобилна операционна система Android

Едномесечната комуникация на кампанията във Фейсбук достигна до 205 хиляди потребителя, от които 40 хиляди уникални, като бяха генерирани 15 хиляди интеракции под формата на харесвания, споделяния, коментари и кликове.

Така създадохме първата в България масова рекламна кампания с добавена реалност.

Тук можете да разгледате и някои от останалите проекти с добавена реалност, които реализирахме през последната година.

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