Our blog

Simply put, augmented reality is a technology that allows the view of the real-world environment to be extended by virtual elements – video, animations, 3D and other types of digital content. Augmented Reality (or AR) technology performs in real time and in context with real environmental elements.  It is important to note, that this is an extension only and not a complete substitution of the real world with a virtual one, like in the case of virtual reality.

Continue reading “What is Augmented Reality?”